Case Study Jam (Ottawa) #2
Thursday, February 18 @ 6 pm
The Lindenhof (268 Preston Street)

In the immortal words of LL Cool J, don't call it a comeback. 

Yes, kids, after taking a month off to enjoy the holidays (and, in the case of two of our organizers, bring life into the world), we're back with a brand new invention... wait, no, that's Vanilla Ice.

Anyway, gratuitous references to '80s rap aside, we are indeed back and pleased to present Case Study Jam 2: Jamming Harder. If you missed the first one, or if you've got a really bad memory, we've added a primer to the bottom of this message.

This installment of the jam will feature at least three jam sessions, with a fourth one in the works if all the stars align.

• Ever had a really great idea that just sort of flopped? Ian Capstick did. And he's going to tell us all about his failed attempt at creating a resource for bloggers.
• With more and more books coming out about social media, doesn't it make sense to have a book club? Doesn't it? Guys? Anyone? Bueller? Kelly Rusk will be on hand to discuss her fledgling efforts to get an Ottawa chapter (pun!) of the social media book club off the ground.
• Long before the anti-proroguing crowd was turning heads with its efforts to convert online activism into on-the-ground action, Bob LeDrew was rallying Ottawa's social media crowd to help the Cornerstone women's shelter, one of the local shelters to be hit by a devastating fire a few months ago. He'll tell us what the secret is to mobilizing the online masses.

Now, we realize we're asking you to come out on an Olympic men's hockey game night. And that is really, really uncool of us. But we've appointed one of our iPhone-toting organizers as the designated scoreboard watcher and he'll keep everyone up to date as needed. And we should be done in plenty of time for you to get home, flip on the TV and see Canada wrap things up against those dastardly Swiss.

Lastly, the organizers would like to thank Allison at The Lindenhof for graciously agreeing to host this little shindig. If you've never been there, it's the place to go in Ottawa for hearty German fare (and beer!). You are hereby encouraged to show up right at 6 pm so you have plenty of time to enjoy a schnitzel or a bratwurst before festivities really ramp up.

The aforementioned primer

• Case Study Jam is an event for do-ers. People in PR, communications, IT or anything else who get their hands dirty, particularly in the social media realm.
• There’s only a rough agenda and no featured speaker, per se. Instead, a handful of people will make quick oral presentations to get discussions flowing. From there, the presenters break off and host small group sessions to carry on the discussion. Everyone else is welcome to drop in on any jam they want, sticking with one or moving from group to group.
• There are three types of presentations: Wins (successful case studies), Fails (less-than-successful case studies) and Works in Progress (that one’s pretty self-explanatory, actually).
• The goal is to share ideas and lessons, not sell services and products. Check your ego at the door and be prepared to share.
• Still want to know more? Check out the FAQ.

www.casestudyjam.com